The Modern Practice:
Rectangle Health Podcast
To leverage the expertise in healthcare technology accumulated during 30 years in business, company launched its first podcast: The Modern Practice Podcast. Podcast is produced in-house and is a collaborative effort of several marketing team members, including me.
Logomark
I decided to give the podcast its own identity, but keep it within the mother brand standards. Podcast logomark incorporates line icon similar to the brand icons we use for marketing collateral and miniature R logomark. Gray gradient became a designated podcast and newsletter color.
Audio version
Project launched in the fall of 2022 and up to date we’ve produced 75 episodes of audio podcasts.
Cover with an animated soundwave
Listen to podcast on Youtube
Video version
After a year of producing audio only podcasts team decided to take it one step further and switch to video format. Below is animated intro and outro for the podcast.
Video snippets from the podcast recordings got good traction on social media, which drove the decision to move to the video format entirely. Below is a video snippet sample.