Practice Management Bridge is a one stop shop for healthcare practices looking to streamline their business operations. Product is complex and has over two dozen features and services. To help tell the story of what our product can do for healthcare I created a video. I partnered with a NYC creative agency – Brazilero to work on this project.

Video script was designed with a “mix and match” approach”: it can be broken into sections and each section will be used separately to illustrate different features of the product or they can be combined together in different combinations. This allows for higher ROI – one time investment, multiple use cases.

In addition to that all still graphics are being used across marketing collateral in print and digital formats.