Hi, I’m Anna.

I’m a creative director and brand systems strategist with 18+ years of experience guiding healthcare, fintech, and academic institutions through growth and transformation.

I help organizations bring clarity to fragmented brand ecosystems — aligning identity, governance, and execution so teams can operate with confidence.

Grounded in communication theory and multidisciplinary practice, I approach brand as infrastructure: a system that must function internally before it performs externally. Below are some samples of my recent work.