Rectangle Health CARES initiative.
Objective: seal and introduce Rectangle Health mission, vision and core values
Audience: Rectangle Health communities
Goal: solidify and broadcast Rectangle Health brand image
Purpose: adding a new layer to the ongoing brand awareness campaign, deepening the connections within RH communities and building on company’s credibility and and reputation
My role: I developed information campaign strategy, visual identity, graphic, multimedia assets and promo items for the initiative.
Product positioning platform at the core of Rectangle Health’s philosophy: Innovate, Empower, Secure and Connect.
Vision: Healthy practices make healthy patients
Mission: Simplify the business side of healthcare
Values:
Champion client success
Act with purpose and integrity
Respect the healthcare community
Excel at everything we do
Shape what’s possible
Rectangle Health communities are interconnected and influence one another. Corporate vision and mission statements are formulated on the higher level, but the installation of corporate values is a job for the entire company. Success depends not only on the HR team and C-Suite but also on the participation of regular employees. They activate the values with their actions and transmit company’s message to the external communities.
Corporate values installation roadmap.
Proposed “Waterfall” approach for establishing company’s corporate values:
• HR team and C-Suite initiate and educate,
• employees adopt and popularize,
• family and friends accept and participate,
• clients and partners validate and support,
• prospective employees resonate and desire.
Rectangle Health Values
CARES is not just an abbreviation for our brand core values, it’s an initiative that turns these values into actions.
CARES is what Rectangle Health cares about in real life, what Rectangle Health supports and stands for in the modern world.
CARES is the human and charitable arm of Rectangle Health.
Watch full video on Youtube.
CARES branded gear and posters to remind Rectangle Health employees of company’s mission, vision and values.
Rectangle Health CARES in action on
Rectangle Health Day 04/28/2022
CARES initiative launched on 04/28/2022 with the first in Rectangle Health history charitable event: company assembled and donated 1,000 hygiene kits to people impacted by crisis in Ukraine. Watch video below to see the recap of the day.
