Creative director, designer, artist, mentor.

NYC/NJ

I earned a BA degree in Design from St. Petersburg State University in Russia in 2009. In 2011, I completed an MA program in Communications and continued my studies, developing my MA thesis into a PhD research project. During my time pursuing my PhD at the university, I also served as an Associate Professor, teaching classes in graphic design, branding, communications, and more. My professional career path ran in parallel with my academic pursuits. During my BA and MA years, I worked as a freelance graphic designer and art director. In 2012, I became a brand art director at EGO Translating Company, the largest translating services business in Russia, and worked there until I immigrated to the US in 2016.

Since 2016, I have lived and worked in New York City.

I am an employee of Rectangle Health, a tech company. My role involves overseeing all aspects of creative work across the company's marketing and communications projects. This includes managing creative operations and vendors, serving as a brand evangelist and advocate, and building creative strategies.

I also provide direction for key company initiatives, such as product UX/UI, website development, internal and external event design, office space design and signage, company swag storefront, and all sales collateral. On a monthly basis, I produce four episodes of the corporate podcast, lead the production of product demo videos and promotional animations, and create multimedia collateral to support marketing campaigns.

In addition, I facilitated the adoption of Foleon, an interactive marketing platform, to track user interaction with branded long-form content. As the company expanded and acquired new businesses, I spearheaded a website overhaul project to improve lead generation and conversion rates while reenvisioning Rectangle Health's brand.