Columbia College Rebranding
2018-2019

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Columbia College is the oldest undergraduate school at Columbia University. Columbia College visual identity has been evolving since 1754 and many adjustments had to be made to make it modern and functional. 

Objectives:

- audit and modernize current visual identity

- ensure visual identity is ADA compliant

- establish brand standards

- create brandbook with comprehensive guidelines for internal and external usage

- develop visual system of identifiers for complex network of College units, departments and offices

Learn more from the presentation below or read my blog post

Countdown to Columbia and Class Day 2021
Event identity and information campaign design

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Countdown to Columbia and Countdown to Class Day are two bookends of the student experience at Columbia College: the beginning and the end of a little era in their lives. Both experiences are supported by a three months long information campaign and culminate in significant traditional events: Convocation and Class Day, accordingly. 

 

Objectives:

- create ADA compliant visual identities for both experiences

- seamlessly implement themed graphics throughout all campaign mediums and outlets, both print and digital

- ensure all event related content is properly branded

- build up excitement for the upcoming events through visuals

Learn more in this blog post

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Branding and marketing collateral for non-profit organizations
2016-2021

Horizons at SHU
Amref
Best Buddies
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Since 2016 I have been helping non-profit organizations to promote their projects and initiatives. I have supported Horizons at SHU, Amref, Best Buddies, India Collective and Her Justice by designing marketing collateral and building their libraries of branded assets. I redesigned newsletters and direct mail packages, created infographics and designed annual reports. I also prototyped, built and updated websites along with creating graphic content for them.

 

Find some select cases from this chapter of my career in my blog or click directly on the logos below to read more. 

Infographics
2014-2021

Cryptocurrency conference ad
Map of Festivals and Events accepting cryptocurrencies
Almatini recipe card
Ripple Effect of Financial Aid
What Financial Aid looks like at Columbia College
The Navy Day in St. Petersburg, Russia

This infographic advertises the Naval parade in St. Petersburg, Russia

Candy Festival infographic

This infographic advertises the Candy Festival in St. Petersburg, Russia

Light Festival infographic

This infographic advertises Light Festival in St. Petersburg, Russia

Series of infographics for a Marketing research case for Bumble & Bumble
Series of infographics for a Marketing research case for Bumble & Bumble
Series of infographics for a Marketing research case for Bumble & Bumble
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