COlumbia College branding
Team: Columbia College Communications
Branding
Creative Direction
Strategy
Large scale strategic and graphic project for the largest and the oldest undergraduate schools at Columbia University.
Objectives:
- refresh current visual identity
- establish brand standards
- create brandbook with comprehensive guidelines for internal and external usage
- develop visual system of identifiers for complex network of College units, departments and offices
#rebranding #education #columbia #artdirection








