COlumbia College branding

Team: Columbia College Communications

Branding

Creative Direction

Strategy

Large scale strategic and graphic project for the largest and the oldest undergraduate schools at Columbia University. 

Objectives:

- refresh current visual identity

- establish brand standards

- create brandbook with comprehensive guidelines for internal and external usage

- develop visual system of identifiers for complex network of College units, departments and offices

#rebranding #education #columbia #artdirection